Blast From the Past: Inform. Inspire. Infect.

By Erika Moen on November 25, 2011

More than a year ago, back in October 2010, I completed a series of multimedia paintings that, to this day, I am still very proud of. Originally this post appeared on my Livejournal account, but I figured I may as well share it over here as well!

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Okay, so I really love the magazine Coilhouse and have been really inspired/impressed by the creative ladies who founded it, Nadya Lev, Zoetica Ebb and Meredith Yayanos.

So, naturally, I decided to personify the magazine’s slogan (Inform. Inspire. Infect.) with illustrations of the three founders.


Inform. The far left of the trio is Nadya being Inform, with her quill and carrier pigeon sending out information. I was kinda stuck on what sort of pattern to use on her outfit until Matt suggested I use the vane of the feather as a design element. Brilliant!


Inspire. Middle portrait is Zoetica, being Inspire, as shown with a sprouting seedling, since ideas start small and grow from there. They wound up looking more like cracks, but I was trying to emulate roots on Inspire’s dress, to go along with the sprouting seedling.


Infect. Meredith is Infect, with her legion of mosquitoes spreading the infection of ideas. It’s really, really hard to come up with a symbol for infect that isn’t totally gross. Sorry, Meredith, this is not a reflection on your character! But yeah, I decided to go with mosquitos since they were less of an abstract concept than molecules of a disease or something. Note how I also worked them into the design on her dress! Oh, and the wings of the mosquitos are leaf skeletons that I bought from a scrapbooking store.

I was afraid of bogging this entry down with the CASCADE of process and detail shots I took of these guys, so here they are as icons that you can click on to see bigger.


To cap it all off, here’s a time-lapse video I did during most of the production. I am not actually left-handed, it is just hilariously mirrored because that is what PhotoBooth does and I do not know how to fix that on their movies.

Inform. Inspire. Infect from Erika Moen on Vimeo.

I was so happy that all three of these portraits stayed together when they were bought by the same person –how sad would it have been if they’d been split up? Perish the thought!

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